Topic
business
Essays connected by a shared question.
Bringing Navya-Nyaya’s Subtle Logic to Customer Segmentation
E-commerce today is ultra-competitive. Brands and marketers strive to understand customers at increasingly granular levels.
A Marketer’s Journey Through Maya
As a business/marketing guy, I often find myself pondering the deeper truths behind consumer behavior. In the constant dance of persuasion and influence, the lines between genuine need and manufactured desire blur.
The Evolution of Luxury: A Timeless Journey
When we hear the word “luxury” today, most of us picture gleaming mansions, highend cars, and designer fashion. We often think of luxury as an exclusive indulgence - a lifestyle that sets certain people apart.
Nietzsche’s “Will to Power” in Consumer Behavior
Friedrich Nietzsche’s “Will to Power” is a philosophical concept that speaks to an innate drive within all beings to assert and enhance their own vitality, power, and significance.
Weaving Tales, Selling Software
Imagine an ancient Indian village illuminated by the ethereal silver glow of the moon. As the stars begin to twinkle, the villagers gather in the communal square.
Revolutionize Customer Segmentation: A Sankhya Approach
In the fast-paced world of e-commerce, customer segmentation is often the cornerstone of effective marketing.
The Evolution of Personalization: A Journey Through Time and Tech
In the labyrinth of human desires, the yearning for a personalized experience stands as a universal constant, transcending time, geography, and culture.
Socratic Approach to Understanding Your Prospect
In the high-stakes arena of B2B SaaS, a discovery call is more than just an introductory conversation; it’s an expedition into a prospect’s unique ecosystem of needs, pain points, and potential aspirations.
Narrative Alchemy in Business
In today’s age, storytelling is not confined to the realms of literature and cinema. It has found its way into the very core of how businesses interact with their audiences, especially in the tech-driven world of SaaS.
Unleashing the Narrator Within: Mastering Product Storytelling with Tarantino, Chappelle, and…
Imagine stepping into a cinema hall, the lights dimming and a hush falling over the audience as the screen illuminates.